Feedback on findings

The SEO Intelligence page lists findings in the order RankGrep believes they matter, worked out from your audit, Search Console, Analytics and competitor evidence. Every finding carries a thumbs-up and a thumbs-down. Use them, and the order becomes yours as well as RankGrep's.

What a thumbs-down does

The finding leaves the queue at once and moves to Set aside, a collapsed list under the queue. It is not deleted: open the list and choose Put back to restore it. While it is set aside, the AI expert is told not to recommend it, and the assistant sees the same list.

After the click you can say why, with one of four reasons. This is optional. The reason is shown to the expert so that "Already handled" reads as done rather than wrong, and "The numbers look wrong" reads as a data problem rather than a bad priority.

A finding keeps its verdict as long as it keeps coming back. The same finding is recognised by what it is about (its kind, the search term and the page), so a finding you set aside today does not reappear tomorrow with a fresh score.

What a thumbs-up does

The finding gains a fixed lift so it holds its place near the top while you act on it. The lift is small: a liked opportunity can pass its neighbours, but not a critical technical issue on a page that receives visitors.

What the site learns from a run of votes

Each vote also says something about the kind of finding: a low click-through snippet, a search in striking distance of page one, a competitor holding the top three. Dislike three low-CTR findings and every low-CTR finding on this site loses a few points, including ones that appear next month. Like them and the kind gains.

This learned adjustment is deliberately modest.

• It is capped at 12 points either way, so a run of dislikes can lower a kind of finding but cannot bury a critical one under an optional one.
• One vote nudges. Three fresh votes on the same kind reach half the cap; it takes many to reach it. A single impatient click does not rewrite the page.
• Votes fade. A vote counts half as much after three months and a quarter after six, so what you thought in one season does not fix the order in the next.

The score on each card is the ranked score. Hover it to see the evidence score underneath and how much of the difference came from your feedback. The same breakdown appears in the evidence panel when a finding is selected.

Nothing crosses a website

Feedback is stored against the website it was given on and read back only for that website. A verdict on one of your sites does not change another, and no site's votes are pooled with anyone else's to decide what "usually" works. A finding that is noise on a two-page brochure site is the whole strategy on a content site, and RankGrep does not know which yours is until you tell it.

On a shared workspace, everyone with access to the site sees the same verdicts. RankGrep records which member cast each one.

Withdrawing a vote

Click the active thumb again to take the vote back, or use Put back from the set-aside list. The finding returns to its evidence-only rank, and the kind of finding forgets that vote.